数据分析框架——AARRR海盗模型

A(acquisition)：获取用户 acquisition of users

A(activation)：提高活跃度increase the active level

R(retention)：提高留存率improve retention

R(revenue)：获取营收get revenue

R(referral)：自传播self-propagation

获取用户acquisition：通过各种各样的手段博取眼球，无论是免费的还是付费的方式。Obtain eyeballs through various means, whether free or paid.

指标：流量、提及量、CPC(Cost Per Click，每次点击费用)、搜索结果、用户获取成本、点开率。Traffic, Mention, CPC (Cost Per Click), Search Results, Customer Acquisition Cost, Click Rate.

提高活跃度activation：将获取的“过客”式访客转化为产品的真正参与者。 turn the acquired "passers-by" visitors into real participants in the product.

指标：注册人数、注册量、新手教程完成量、至少使用过一次产品的人数、订阅量。Number of registrations, number of registrations, number of completed tutorials for beginners, number of people who have used the product at least once, and number of subscriptions.

提高留存率retention&#x