unity:fsm
Our goals haven’t changed since we started out a decade ago: we want to provide our global community of developers with the same tools and technology previously only enjoyed by publishers with massive teams and budgets. We’ve kept at it ever since, and are proud to say that we’ve participated with you in the massive changes the industry is undergoing (mostly for the better).
自从十年前开始以来，我们的目标就没有改变：我们希望为我们的全球开发者社区提供以前只有拥有庞大团队和预算的发行商才能使用的相同工具和技术。 从那以后我们一直坚持下去，很自豪地说我们已经与您一起参与了行业正在发生的巨大变化(主要是为了更好)。
That’s how we find ourselves here today, announcing that Unity is acquiring Applifier in order to integrate its incredible Everyplay and GameAds services into Unity. If you know Everyplay and GameAds and the awesome team behind them, you’ll know that they care about the same things as we do.
这就是我们今天在这里发现自己的方式，宣布Unity正在收购Applifier，以便将其令人难以置信的Everyplay和GameAds服务集成到Unity中。 如果您了解Everyplay和GameAds及其背后的强大团队，您将知道他们关心的事情与我们相同。
The life and death challenge that game developers face today (and always have) is twofold: creating fantastic games (quickly, enjoyably, cost-effectively, multiplatform), and connecting with an audience (virally and/or cost-effectively).
游戏开发人员如今(始终)面临的生与死挑战是双重的：创建出色的游戏(快速，愉快，经济高效，多平台)，以及与观众建立联系(虚拟和/或经济高效)。
We’ve done a lot to help with the creation of games, and with the development of Unity now moving very fast, we are getting better and better at it too. We started addressing the challenge of connecting with an audience with the launch of Unity Cloud, but always knew that there would be multiple complementary solutions to this.
我们已经在创建游戏方面做了大量的工作，并且随着Unity的发展非常Swift，我们在此方面也越来越好。 我们通过Unity Cloud的发布开始着手解决与受众建立联系的挑战，但始终知道将会有多种互补的解决方案。
What are these solutions, then?
那么这些解决方案是什么？
Everyplay lets gamers share instant replay videos of their most epic, fun, ridiculous, and embarrassing moments, and thus helps true fans evangelize your game and get word out to those they influence. Instant replay changed sports broadcasting forever, and it is doing the same to gaming.
Everyplay让游戏玩家可以分享他们最史诗，最有趣，最荒谬和最尴尬时刻的即时重播视频，从而帮助真正的粉丝向您的游戏传播福音并向他们影响的人宣传。 即时回放永远改变了体育广播，并且对游戏也是如此。
Thus, Everyplay tackles the challenge of user acquisition in an authentic and exciting way that not only encourages discovery, but also discovery in depth and thus stronger retention and engagement. Oh, and did I mention that it’s totally free and takes just 2 minutes to integrate in any Unity game? And you can download the package from the Asset Store?
因此，Everyplay以一种真实而令人兴奋的方式解决了用户获取的挑战，不仅鼓励发现，而且还鼓励深入的发现，从而增强了保留率和参与度。 哦，我是否提到过它是完全免费的，并且只需2分钟即可集成到任何Unity游戏中？ 您可以从Asset Store下载软件包吗？
GameAds is a video ad-sharing service used by leading game publishers to find engaged new users and to monetize non-paying users with video ads.
GameAds是一种视频广告共享服务，领先的游戏发行商使用它来寻找敬业的新用户，并通过视频广告从非付费用户中获利。
What does this mean for all of us?
这对我们所有人意味着什么？
Aside from the promise of integration of those services into Unity – we will begin working on this immediately – not a lot!
除了将这些服务集成到Unity中的承诺之外，我们将立即开始着手这一工作–数量不多！
The team formerly known as Applifier will stay the same and continue working on their incredible products. Customers of Everyplay and GameAds won’t have their services interrupted or terms changed. In fact, while Everyplay and GameAds are both planned to be integrated into Unity to make them even easier to access, games and developers using all other engines are also encouraged to use the services and take advantage of the most engaging user acquisition methods known to man. These services will sit side by side with Unity Cloud, our cross-promotion ad-sharing network that’s still very much in development, offering beautifully complementary pathways to connecting with a quality audience.
以前称为Applifier的团队将保持不变，并继续开发他们令人难以置信的产品。 Everyplay和GameAds的客户不会中断他们的服务或更改条款。 实际上，虽然计划将Everyplay和GameAds都集成到Unity中以使其更易于访问，但也鼓励使用所有其他引擎的游戏和开发人员使用该服务，并利用人类已知的最具吸引力的用户获取方法。 这些服务将与Unity Cloud并存，Unity Cloud是我们的交叉促销广告共享网络，该网络仍处于开发阶段，提供精美的互补途径来与高质量的受众建立联系。
So, join us in giving our new colleagues a warm welcome to the Unity team!
因此，与我们一起热烈欢迎我们的新同事加入Unity团队！
David Helgason, on behalf of the whole Unity community
David Helgason，代表整个Unity社区
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