git带入unity_幼稚的Gambino通过Unity将粉丝带入他的沉浸式世界

git带入unity

PHAROS AR by Childish Gambino is the world’s first cross-platform, multiplayer AR music experience, and it’s now available on Google Play and App Store. The application is built with Unity and ARCore, Google’s platform for creating AR experiences.

Childish Gambino创作的PHAROS AR是世界上第一个跨平台的多人AR音乐体验，现已在Google Play和App Store上提供 。 该应用程序是使用Unity和ARCore (Google的用于创建AR体验的平台)构建的。

Childish Gambino (aka Donald Glover) is a cultural phenomenon and celebrated music artist. You may know his Grammy-winning record, “This Is America” or his hit TV show Atlanta. The multi-award-winning actor, writer, and musician partnered with Unity to bring his immersive PHAROS universe directly into the hands of his fans with mobile AR.

幼稚的Gambino(又名Donald Glover)是一种文化现象，是著名的音乐艺术家。 您可能知道他获得格莱美奖的唱片“ This Is America”或他的热门电视节目Atlanta 。 这位屡获殊荣的演员，作家和音乐家与Unity合作，通过移动AR将他身临其境的PHAROS领域直接带到了他的歌迷手中。

Donald Glover performs as Childish Gambino on his This is America Tour.

唐纳德格洛弗(Donald Glover)在“ 这是美国”巡回演出中饰演幼稚的甘比诺(Childish Gambino)。

挖掘Unity的AR功能 (Tapping Unity’s features for AR)

The PHAROS AR app, developed by MediaMonks – a creative production company – lets you experience new Gambino sounds while you’re immersed in a cosmic, interactive journey. The AR experience, which draws inspiration from his PHAROS New Zealand event, is visually thrilling, with motion-capture-driven particle effects creating astral bodies and high-fidelity psychedelic effects accompanying the story.

由创意制作公司MediaMonks开发的PHAROS AR应用程序，让您沉浸在宇宙互动之旅中时，可以体验到新的Gambino声音。 从他的PHAROS新西兰活动中汲取灵感的AR体验在视觉上令人兴奋，动作捕捉驱动的粒子效果创建了星体，并伴随了故事的高保真迷幻效果。

The app also provides an immersive sound experience, using spatialized audio loops to slowly build up the highly anticipated new music. The designers used ARCore’s Cloud Anchors API on top of Unity to create a shared AR experience for both Android and iOS users.

该应用程序还提供沉浸式的声音体验，它使用空间化的音频循环来缓慢构建备受期待的新音乐。 设计师使用Unity之上的ARCore的Cloud Anchors API为Android和iOS用户创建共享的AR体验。

PHAROS AR sends users through a portal on a cosmic journey.

PHAROS AR通过门户向用户发送宇宙之旅。

Wolf + Rothstein, Childish Gambino’s management team, wanted to create a mobile AR app because they see the opportunity that other cutting-edge brands using the tech see – mobile AR gives them the opportunity to create compelling and targeted experiences that catch their audience’s attention and build positive brand association.

Childish Gambino的管理团队Wolf + Rothstein希望创建一个移动AR应用程序，因为他们看到了其他使用该技术的尖端品牌看到的机会–移动AR使他们有机会创造引人入胜的针对性体验，从而引起观众的注意和建立积极的品牌协会。

体验式营销的演变 (The evolution of experiential marketing)

With over 1 billion AR-enabled smartphones on the market and rapidly advancing mobile technology, experiential marketing is evolving from low-reach, high-immersive apps to widespread, immersion-at-scale AR experiences.

随着市场上超过10亿启用了AR的智能手机以及移动技术的Swift发展，体验式营销正在从低覆盖率，高沉浸式应用程序发展为广泛的沉浸式AR体验。

PHAROS AR creates a sense of oneness that you can’t help but dance to.

PHAROS AR营造出一种您无法不跳舞的统一感。

More and more, brands across industries are using Unity to create these experiences, as we provide both the creative technology and the global audience reach (via the Unity Ads network) to help engage target audiences with mobile AR today and with the tech of the future. We don’t see mobile AR as an endpoint for immersive brand experiences, but rather as a training ground and gateway for wearable AR and VR experiences in the future.

越来越多的行业品牌使用Unity来创造这些体验，因为我们既提供创意技术，又提供全球受众(通过 Unity Ads 网络)，以帮助目标受众与当今的移动AR和未来的技术互动。 。 我们不认为移动AR是沉浸式品牌体验的终点，而是未来可穿戴AR和VR体验的训练场和网关。

There’s still time for forward-thinking brands to deliver unique and impactful experiences in this emerging realm, which often combines entertainment and technology in exciting ways; brands that delay getting involved will have to play a long game of catch-up.

有远见的品牌还有时间在这个新兴领域中提供独特而有影响力的体验，这些领域通常以令人兴奋的方式将娱乐和技术结合在一起。 延迟参与的品牌将不得不长期追赶。

To learn more about how PHAROS AR was created for Childish Gambino, one of the world’s most exciting genre-busting artists, check out the official Made with Unity page. 

要了解有关 如何为世界上最令人兴奋的流派消遣艺术家之一的幼稚的甘比诺(Childish Gambino)创建PHAROS AR的 更多信息 ，请查看官方的“用Unity制作”页面。

翻译自: https://blogs.unity3d.com/2019/04/24/childish-gambino-brings-fans-into-his-immersive-universe-with-unity/

git带入unity