程序员 怎么增值_什么是“免费增值”应用程序，它们如何工作？

程序员 怎么增值

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Many apps we use follow a “freemium” business model. The combination of the words “free” and “premium” means you can download these apps for free, but you have to pay to get the premium features. Here’s why many developers use this approach to monetize their software.

我们使用的许多应用程序都遵循“免费增值”业务模式。 “免费”和“高级”这两个词的组合意味着您可以免费下载这些应用程序，但是必须付费才能获得高级功能。 这就是为什么许多开发人员使用这种方法通过其软件获利的原因。

免费增值应用不是新功能 (Freemium Apps Aren’t New)

Freemium software is a form of monetization that withholds certain features behind a paywall, whether it’s a subscription or one-time payment. While use of this term only recently became widespread, this business model as a way to monetize digital goods has been around for a long time.

Freemium软件是一种货币化形式，它在付费专区中保留某些功能，无论是订阅还是一次性付款。 虽然这个术语的使用直到最近才变得很普遍，但是这种商业模式作为一种将数字商品货币化的方法已经存在了很长时间。

The practice of charging for additional features can be traced back to the rise of shareware and its variations. For example, trialware applications, such as old versions of Adobe Photoshop or Internet Download Manager, only worked for 30 days without a paid license.

对附加功能收费的做法可以追溯到共享软件及其变体的兴起。 例如，试用软件应用程序(例如旧版本的Adobe Photoshop或Internet Download Manager)在没有付费许可的情况下只能使用30天。

There were also crippleware applications, which severely limited what you could do unless you paid. Video editing tools would often block entire toolsets, impose time limits, or add huge watermarks to your videos.

也有crippleware应用程序，这些应用程序严重限制了您只能付费才能做的事情。 视频编辑工具通常会阻塞整个工具集，施加时间限制或在视频中添加巨大的水印。

However, with the rise of mobile applications, freemium apps have become more prevalent than ever. In fact, they might be the most common kind of apps on your smartphone.

但是，随着移动应用程序的兴起，免费增值应用程序比以往任何时候都更加流行。 实际上，它们可能是智能手机上最常见的应用程序。

免费增值应用无处不在 (Freemium Apps Are Everywhere)

A developer can monetize a mobile app in a few ways. The first option is to charge a fee upfront. However, with the amount of competition on the Play and App Stores, it’s increasingly difficult to convince someone to purchase an app she can’t try first.

开发人员可以通过几种方式通过移动应用获利。 第一种选择是预先收取费用。 但是，由于Play和App Store上的竞争激烈，说服某人购买她无法尝试的应用程序变得越来越困难。

Ads are another way to monetize an app, but most people are annoyed by them. They’re also not the most reliable way to secure a profit.

广告是通过应用获利的另一种方法，但是大多数人都对它们感到恼火。 它们也不是获得利润的最可靠方法。

That’s why many developers select the third option: a freemium pricing strategy. Nearly every type of application, from productivity tools and weather widgets to dating apps, has a built-in freemium model. Even some photography apps, like the popular camera app VSCO for iPhone, charge a fee if you want to access special filters and styles.

这就是为什么许多开发人员选择第三个选项的原因：免费增值定价策略。 从生产力工具和天气小部件到约会应用程序，几乎每种类型的应用程序都具有内置的免费增值模型。 如果要访问特殊的滤镜和样式，甚至某些摄影应用程序(例如流行的相机应用程序VSCO for iPhone)也会收取费用。

Spotify also has free and premium tiers. With the free version, you get basic ad-supported music streaming. If you pay the monthly fee, though, you get stuff like offline music downloading, ad-free listening, and high-quality streaming.

Spotify还具有免费和高级级别。 使用免费版本，您将获得基本的广告支持音乐流。 但是，如果您按月支付费用，则可以获得诸如离线音乐下载，无广告收听和高质量流媒体之类的东西。

Most cloud storage services, like Dropbox, OneDrive, and Google Drive, also follow the freemium model. You get a basic amount of free storage that you can supplement with additional paid space.

大多数云存储服务(例如Dropbox，OneDrive和Google Drive)也遵循免费增值模式。 您将获得基本的免费存储空间，并可以补充额外的付费空间。

The freemium model isn’t limited to consumer software—prominent enterprise services, like Slack, SurveyMonkey, and Asana use it, too.

免费增值模式不仅限于消费者软件-Slack，SurveyMonkey和Asana等著名的企业服务也都使用它。

应用内购买和免费游戏的兴起 (The Rise of In-App Purchases and Free to Play)

Much of the rise in freemium apps can be attributed to in-app purchases. Every mobile app in the Play and App Stores has the option to sell additional features. Most apps that utilize ads have an in-app purchase that allows you to remove ads entirely.

免费增值应用程序的增长大部分可以归因于应用程序内购买。 Play和App Store中的每个移动应用都可以选择销售其他功能。 大多数利用广告的应用程序都有应用程序内购买，可让您完全删除广告。

Since they’re tied to your Google or Apple account, you can complete an in-app purchase by tapping a button. That’s why many developers use something called a “dark pattern” to prompt you to spend money. This strategy includes popups that ask you to unlock additional features the first time you open an app or incredibly (and purposely) obtrusive ads.

由于它们与您的Google或Apple帐户绑定，因此您可以通过点击按钮来完成应用内购买。 这就是为什么许多开发人员使用一种称为“深色图案”的东西来提示您花钱的原因。 此策略包括弹出式窗口，这些弹出式窗口要求您在首次打开应用程序或令人难以置信(故意)令人讨厌的广告时解锁其他功能。

In-app purchases are especially prevalent in “free-to-play” video games, which often follow the most egregious practices when it comes to monetization. Unlike apps that block specific features behind a paywall, games typically have microtransactions. These attempt to get you to repeatedly spend money on certain items, characters, or in-game currency.

应用内购买在“免费”视频游戏中尤为普遍，当涉及货币化时，这些视频游戏通常遵循最极端的做法。 与在付费墙后阻止特定功能的应用不同，游戏通常具有微交易功能 。 这些尝试使您反复花钱购买某些物品，角色或游戏币。

There have been several incidents in the news of parents finding out their kid has spent an insane amount of money on in-game items. Some mobile games even limit the number of times you can play within a certain timeframe unless you pay up.

父母们发现他们的孩子在游戏内物品上花费了大笔金钱的消息中发生了几起事件。 某些手机​​游戏甚至会限制您在特定时间段内可以玩的次数，除非您付费。

免费增值的未来 (The Future of Freemium)

The freemium model is unlikely to be phased out anytime soon. It allows developers to access a much wider audience for their apps and decreases the frequency of piracy. And some people are perfectly content with using the ad-supported versions of freemium apps. Others like that they get a free trial version of some apps before they purchase additional features.

免费增值模式不太可能很快被淘汰。 它使开发人员可以为其应用访问更广泛的受众，并减少盗版的频率。 而且，有些人对使用广告支持的免费增值应用程序版本非常满意。 其他人则喜欢在购买其他功能之前获得某些应用程序的免费试用版。

Either way, to be a discerning consumer, it’s important for you to know where your software comes from, and how its developers make money.

无论哪种方式，要成为有洞察力的消费者，了解您的软件来自何处以及其开发人员如何赚钱对于您而言都至关重要。

翻译自: https://www.howtogeek.com/541706/what-are-freemium-apps-and-how-do-they-work/

程序员 怎么增值