Unity为动漫产业带来新的可能性

Japanese animation studio Craftar took to the stage at Unite Tokyo 2019 to talk about the new possibilities that Unity brings to the Japanese animation industry. 

日本动画工作室Craftar在2019年东京国际服装展上登台演讲，谈论Unity为日本动画行业带来的新可能性。  

Few Japanese studios have explored the potential of Unity as a production tool for anime because they don’t know if its real-time improvements to their workflow can deliver the extremely high-quality animation that audiences demand. But as visionary studios like Craftar have found, Unity streamlines their production pipeline and delivers incredible results, while also creating new opportunities. 

很少有日本工作室会探索Unity作为动漫制作工具的潜力，因为他们不知道Unity对工作流程的实时改进是否可以提供观众要求的超高质量动画。 但是，正如 Craftar 这样 富有远见的工作室 发现的那样，Unity简化了生产流程并提供了令人难以置信的结果，同时也创造了新的机会。

The many achievements of Craftar, which is the consulting arm of major Japanese PR company Hakuhodo Inc., include world-class content such as the Netflix anime INGRESS and 2019 animated film The Relative Worlds. The latter, produced by its subsidiary animation company, Craftar Studios, implemented Unity in several difficult scenes. (You can see how Craftar worked with Unity’s NavMesh feature here.)

Craftar是日本主要公关公司博报堂公司的咨询机构，其多项成就包括Netflix动画 INGRESS 和2019动画电影 The Relative Worlds 等世界一流的内容 。 后者由其子公司动画公司Craftar Studios制作，在几个困难的场景中实现了Unity。 (您可以 在此处 查看Craftar如何使用Unity的NavMesh功能 。)

演示地址

This fall, global auto parts supplier Denso Corporation reached out to Craftar to create an animated promotional video showcasing Denso’s vision for a near-future smart city, highlighting the ways that VR and AR content could be integrated into self-driving cars. The entire animation was rendered in real-time with Unity and can be viewed as either a VR or a standard film experience.

今年秋天，全球汽车零部件供应商 电装公司(Denso Corporation) 与Craftar取得了联系，制作了一段动画宣传视频，展示了电装公司对未来智能城市的愿景，强调了将VR和AR内容集成到自动驾驶汽车中的方式。 整个动画是使用Unity实时渲染的，可以视为VR或标准电影体验。

在Unity中同时创建动漫和VR内容 (Simultaneously creating anime and VR content in Unity)

Using Unity, Craftar was able to seamlessly create the animation and VR content simultaneously. The result is an experience that immerses viewers inside an anime world that’s as captivating as a standard animated film, thanks to Unity’s real-time rendering capabilities. 

使用Unity，Craftar能够同时无缝地创建动画和VR内容。 结果是，借助Unity的实时渲染功能，将观看者沉浸在与标准动画电影一样诱人的动漫世界中的体验。

演示地址

During the Keynote at Unite Tokyo 2019, Shoichi Furuta, CEO and creative director of Craftar, explained Craftar’s philosophy towards animation: “Our company doesn’t just make animation, we use animation to tackle issues in the industry and in society.” The company is driven by “smart CG animation,” its vision to push the industry forward using the latest technologies like real-time engines and AI – which ultimately led them to choose Unity to create the beloved, richly expressive Japanese anime style using cel shaders. 

在2019年东京国际家具展的主题演讲中，Craftar的首席执行官兼创意总监Shoichi Furuta解释了Craftar的动画理念： “我们的公司不仅制作动画，我们还使用动画来解决行业和社会问题。” 该公司是由驱动“智能CG动画”的愿景，推动行业向前发展采用了最新的技术，如实时引擎和AI - 这最终导致他们选择统一使用的cel着色器创建心爱的，富有表现力的日本动漫风格。

Craftar CEO and creative director Shoichi Furata speaking at Unite Tokyo 2019.

Craftar首席执行官兼创意总监仓田昌一在2019年东京国际服装展上发表演讲。

“We at Craftar have only just begun bringing our wealth of expertise into Unity, which will soon become one of the core engines of life and society,” said Furuta. “We’re in an age where everything from smartphones to cars is going digital, which is massively expanding the UX/UI market. It’s essential for every interface to have excellent motion design, and Japanese animation expertise is invaluable when it comes to delivering abundant information in a short time with limited resources.”

Furuta说：“我们Craftar才刚刚开始将我们丰富的专业知识带入Unity，Unity将很快成为生活和社会的核心引擎之一。” “我们正处于一个时代，从智能手机到汽车的一切都在数字化，这正在极大地扩展UX / UI市场。 对于每个界面来说，出色的运动设计都是至关重要的，而日本动画专业知识对于在短时间内以有限的资源提供丰富的信息非常宝贵。”

The innovative Denso project blurred the line between the entertainment and automotive industries, Furuta explained. “Thanks to Unity helping to bridge the gap between the anime industry and the automotive industry, we’ve even been able to smoothly overcome the barriers between businesses and between devices, and bring two previously unrelated industries in Japan closer together.” Using Unity, Craftar intends to continue not only to push the boundaries of games and anime but to also break through the walls between other industries. 

古田解释说，创新的电装项目模糊了娱乐和汽车行业之间的界线。 “感谢Unity帮助弥合动漫产业与汽车产业之间的鸿沟，我们甚至能够顺利克服业务之间以及设备之间的障碍，并使日本之前两个不相关的产业更加紧密地联系在一起。” Craftar希望通过Unity来继续突破游戏和动漫的界限，并突破其他行业之间的壁垒。

翻译自: https://blogs.unity3d.com/2019/12/03/unity-opens-new-possibilities-for-the-anime-industry/