在线服务将您的游戏推向新的高度

 

It’s always exciting to announce a new service or product, and certainly there has been no shortage of enthusiasm with the introduction of our new Online Services program into the Unity Asset Store.  Announced this year at Unite 2012, Amsterdam, Unity’s Online Services program connects Unity developers with online service providers we feel will be of particular benefit.  From MMO hosting services, to monetization and ad-revenue generation, analytic services to avatar generation, you’ll find service providers who have committed themselves to the Unity developer community.  Meet our Online Services partners and see how they can bring your productions increased depth, scalability, revenue and breadth. Listed below in no particular order – they’re all fantastic!

宣布一项新服务或产品总是很令人兴奋，当然，随着我们将新的在线服务计划引入Unity Asset Store，热情不减。 Unity的在线服务计划于今年在阿姆斯特丹的Unite 2012上宣布，它将Unity开发人员与在线服务提供商联系起来，我们认为这将特别有益。 从MMO托管服务，到货币化和广告收入生成，从分析服务到头像生成，您将找到致力于Unity开发人员社区的服务提供商。 与我们的在线服务合作伙伴见面，了解他们如何为您的作品增加深度，可扩展性，收益和广度。 以下未按特定顺序列出–它们都很棒！

Monetization & Advertising

营利与广告

You’ll find a number of services which can help you both generate and manage revenue. Take, for example, PlayHaven. You can easily acquire, retain, engage & monetize your players with PlayHaven’s powerful marketing platform. With this extension, integrate PlayHaven Placements directly within Unity to serve promotion & monetization content. Integrate once and enjoy true flexibility as you create, schedule, manage & analyze served content in real-time through PlayHaven’s web dashboard.   Online Services partner InMobi is the largest independent mobile advertising network. With over 10,000 publishing partners and 2,000 advertisers to date, InMobi’s sales network is instantly capable of monetizing your mobile ad inventory in any region of the world.   You’ll also find an excellent advertising solution from our service partner, Placeplay, PlacePlay helps iOS and Android app developers increase their revenue with targeted, high-eCPM, mobile banner advertising.  PlacePlay provides world-wide inventory, high fill rates, and average eCPM’s of approximately $3.00.  Increase your mobile advertising revenue today with PlacePlay.   Inneractive automates the dynamic, fragmented global mobile advertising world by offering ad networks highly segmented, responsive audiences. Beintoo offers a loyalty program for mobile and web applications. Give value to the time that your players spend using your apps: convert their achievements and skills into real world benefits.  Implement the Beintoo features to start a smart and profitable plan to engage all your users. Reward your players with Bedollars, a cross app virtual currency that users can turn into real discounts provided by advertisers through non invasive campaigns. Keep your users loyal by allowing them to redeem real monetary value from engagement in your games.

您会发现许多可以帮助您产生和管理收入的服务。 以PlayHaven为例 。 您可以通过PlayHaven强大的营销平台轻松获取，保留，吸引玩家并从中获利。 通过此扩展，可以将PlayHaven展示位置直接集成到Unity中以提供促销和获利内容。 一次集成即可享受真正的灵活性，您可以通过PlayHaven的网络仪表板实时创建，安排，管理和分析所提供的内容。 在线服务合作伙伴InMobi是最大的独立移动广告网络。 迄今为止，InMobi的销售网络已拥有10,000多个发布合作伙伴和2,000个广告客户，可立即将您在世界任何地区的移动广告资源获利。 您还将从我们的服务合作伙伴Placeplay中找到出色的广告解决方案， PlacePlay通过有针对性的高eCPM移动横幅广告帮助iOS和Android应用开发者增加收入。 PlacePlay提供全球库存，高填充率和大约$ 3.00的平均eCPM。 立即通过PlacePlay增加您的移动广告收入。 Inneractive通过为广告网络提供高度细分的响应性受众， 从而使动态，分散的全球移动广告世界实现自动化。 Beintoo为移动和Web应用程序提供了一个忠诚度计划。 为您的玩家使用您的应用所花费的时间带来价值：将他们的成就和技能转化为现实的收益。 实施Beintoo功能以启动一项明智且有利可图的计划，以吸引所有用户。 使用Bedollars奖励您的玩家，Bedollars是一种跨应用程序虚拟货币，用户可以将其转化为广告客户通过非侵入式广告系列提供的实际折扣。 通过允许用户从参与游戏中赎回真实的货币价值，从而保持用户的忠诚度。

Payment Solutions Quite often, lucrative markets are cut out of the picture by barriers that make player payment collection difficult.  International trade regulations, currency complications, limited access to payment options and even age can make enabling payments tricky.  We’ve found a number of service partners who have innovative solutions to help!  If you’re looking for a way to collect global payments in a variety of international currencies, xSolla’s PayStation is a global payment platform targeted and optimized specifically for games.  Or perhaps your target demographic is under 18 and not in a position to spend money without their guardians’ oversight.  In this situation, you’ll find your solution in the form of Virtual Piggy, the first e-commerce service that enables kids to manage and spend money within a parent-controlled environment.

付款解决方案通常，利润丰厚的市场会被壁垒所切断，这些壁垒使玩家支付款项变得困难。 国际贸易法规，货币复杂性，有限的付款方式甚至年龄限制都可能使付款变得棘手。 我们已经找到了许多具有创新解决方案的服务合作伙伴！ 如果您正在寻找一种以多种国际货币收取全球支付的方法，则xSolla的PayStation是专门针对游戏而优化的全球支付平台。 也许您的目标人群未满18岁，并且在监护人的监督下无法花钱。 在这种情况下，您会以Virtual Piggy的形式找到解决方案，这是第一个电子商务服务，使孩子们能够在家长控制的环境中进行管理和消费。

Analytics & Data Warehousing If it’s analytics you’re after, you’ll find a couple of great solutions. GamesAnalytics might just be the solution you’ve been looking for. This cutting edge service uses advanced data mining and predictive modelling to identify and segment significant player behaviours to improve player satisfaction.  And don’t miss Treasure Data, whose cloud data warehouse platform is based on Apache Hadoop. You can store and analyze your data on the cloud, and focus 100% on analytics.

分析和数据仓库如果您需要分析，则会发现一些不错的解决方案。 GamesAnalytics可能只是您一直在寻找的解决方案。 该尖端服务使用高级数据挖掘和预测模型来识别和细分重要的玩家行为，从而提高玩家满意度。 而且不要错过Treasure Data，其云数据仓库平台基于Apache Hadoop 。 您可以在云上存储和分析数据，并将100％的精力集中在分析上。

Network Multiplayer, Avatar & Voice Chat Solutions Asset Store Online Services is about more than analytics, advertising and monetization– we’ve also teamed up with some of the brightest service providers who have brilliant solutions to commonly encountered problems in the industry– creating and operating sophisticated multiplayer games.   These selected Online Service partners bring you technical solutions to problems which have historically required entire teams!  From managing and creating custom avatars and virtual goods, to providing intelligent cloud-based managed MMO back-end hosting, voice chat to resource management engines and crafting systems, you’ll find the solution within Asset Store Online Services.  Historically, designing and operating a networked multiplayer game has required a multitude of skilled professionals– spanning server development, system administration, database design, and back-end support!  These extremely heavy demands have made MMO design problematic or unrealistic for smaller developers and indies.  If you are familiar with our mantra,  the democratization of game design, you’ll probably appreciate that we look for like-minded innovators with services aligned with our mission statement.

网络多人游戏，头像和语音聊天解决方案资产商店在线服务不只是分析，广告和获利–我们还与一些最聪明的服务提供商合作，他们为行业中常见的问题提供了出色的解决方案–创建和运营精致的多人游戏。 这些精选的在线服务合作伙伴可为您提供技术解决方案，以解决历来需要整个团队合作的问题！ 从管理和创建自定义头像和虚拟商品，到提供基于云的智能托管MMO后端托管，语音聊天到资源管理引擎和制作系统，您都可以在Asset Store Online Services中找到该解决方案。 从历史上看，设计和操作网络多人游戏需要大量熟练的专业人员-包括服务器开发，系统管理，数据库设计和后端支持！ 这些极其苛刻的要求使MMO设计对于较小的开发人员和独立开发人员而言成为问题或不现实。 如果您熟悉我们的口头禅，即游戏设计的民主化，那么您可能会欣赏我们寻找志同道合的创新者，他们的服务与我们的使命宣言保持一致。

As far as providing and operating an MMO back end server, Exit Games’ Photon cloud service is unparalleled.   Exit Games provides you with an intuitive API framework ready to communicate with their high-speed, cloud based server technology to keep your characters and game worlds synchronized.  Photon Cloud is fastest and easiest-to-use network engine to build scalable MMOGs, FPS or  any other multiplayer game and application for PC, Mac, browser, mobile, console and cross-platform.  It’s not just a server– it’s a completely managed cloud-based solution, allowing you to focus on the good stuff: making a great game!

就提供和操作MMO后端服务器而言，Exit Games的Photon云服务是无与伦比的。 Exit Games为您提供了一个直观的API框架，随时可以与其基于云的高速服务器技术进行通信，以使您的角色和游戏世界保持同步。 Photon Cloud是最快，最易于使用的网络引擎，可为PC，Mac，浏览器，移动设备，控制台和跨平台构建可扩展的MMOG，FPS或任何其他多人游戏和应用程序。 它不仅是服务器，还是一个完全托管的基于云的解决方案，使您可以专注于好东西：制作出色的游戏！

Vivox has been long regarded as the top in-game voice chat provider for nearly a decade now.  You’ll find Vivox’s tech in some of the top MMO’s on the market.  Now Vivox has made their technology available to smaller indies with the addition of their C3 Lite Integration network chat system.  They’ve provided a great integration for Unity developers that will let you add in-game voice chat with very little work.

近十年来，Vivox一直被认为是顶级的游戏语音聊天提供商 。 您会在市场上一些顶级MMO中找到Vivox的技术。 现在，Vivox通过添加其C3 Lite Integration网络聊天系统，使其技术可用于较小的独立生产商 。 他们为Unity开发人员提供了很好的集成，使您只需很少的工作即可添加游戏内语音聊天。

Making a network game with substance usually requires, at the most abstract level, a structure of relationships between objects and properties representing in-game resources and  events.  Handling these relationships on your client side with any sense of persistence is often impractical, not to mention insecure.  If you plan on having server-based resource management logic, persistence and record keeping, this seemingly basic task quickly becomes quite complex… This is where Roar Engine comes in to save the day. Roar’s award-winning platform lets game developers easily and quickly implement player messaging, items and gifts, crafting systems, quests, badges and leaderboards, as well as payment channels and a LUA based server-side scripting solution.

在最抽象的层面上，制作具有实质性的网络游戏通常需要一种表示游戏内资源和事件的对象和属性之间的关系结构。 在客户端以任何持久的感觉来处理这些关系通常是不切实际的，更不用说是不安全的了。 如果您计划使用基于服务器的资源管理逻辑，持久性和记录保持功能，那么看似基本的任务很快就会变得很复杂……这就是Roar Engine节省时间的地方。 Roar屡获殊荣的平台使游戏开发人员可以轻松，快速地实现玩家消息传递 ，物品和礼物，制作系统，任务，徽章和排行榜以及支付渠道和基于LUA的服务器端脚本解决方案。

Server-side logic is just part of the equation.  A large number of multiplayer games also require persistent identities and rely on avatar customization as a means of developing player engagement.  Creating an avatar customization system requires a system capable of manipulating and tracking a constantly changing datascape of art assets and properties. This is where the highly innovative Vostopia comes in, which promises to be one of the first cross-world universal avatar and player management system.

服务器端逻辑只是其中的一部分。 大量的多人游戏也需要持续的身份，并依赖化身定制作为发展玩家参与度的一种手段。 创建虚拟化身定制系统需要一种能够操纵和跟踪艺术品资产和属性不断变化的数据景观的系统。 这就是高度创新的Vostopia出现的地方，它有望成为第一个跨世界通用化身和玩家管理系统之一。

These excellent services are a cinch to use– just download the plugins, register with the service provider and you’re ready to go.  Our first wave is already live on the store, and keep your eyes and ears open for the coming arrival of Roar Engine, inMobi, Treasure Data, Virtual Piggy and xSolla’s plugins.

这些优质的服务使用起来很方便–只需下载插件，在服务提供商处注册即可开始使用。 我们的第一波浪潮已经在商店中进行，您将为Roar Engine，inMobi，Treasure Data，Virtual Piggy和xSolla插件的到来而睁大眼睛。

翻译自: https://blogs.unity3d.com/2012/09/27/online-services-take-your-games-to-new-heights/