借助Unity Monetization SDK 3.0彻底改变游戏开发者的获利方式

Today, we’re announcing our most comprehensive monetization solution to date, Unity Monetization SDK 3.0. This SDK release is significant for two reasons:

今天，我们宣布了迄今为止最全面的货币化解决方案Unity Monetization SDK 3.0。 此SDK版本具有重要意义，其原因有二：

1. It’s the first SDK we are releasing that goes beyond ads – with Personalized Placements, Unity ties together your ads and in-app purchases into a single auction, serving the format that is most relevant to each individual player based on lifetime value (LTV).

1.这是我们发布的第一个超越广告的SDK –通过个性化展示位置 ，Unity将您的广告和应用内购买捆绑在一起进行一次竞价，并根据生命周期价值(LTV)提供与每个玩家最相关的格式)。

2. We’re supporting additional formats to meet your every game need. You can now monetize with banner and AR formats to add to our suite of ad formats that already include rewarded and interstitials across video, playables and display.

2.我们正在支持其他格式，以满足您每个游戏的需求。 现在，您可以使用横幅广告和AR格式获利，以添加到我们的广告格式套件中，该套件中已经包括跨视频，可播放内容和展示广告的插页式和插页式广告。

不仅仅是广告：个性化展示位置 (Beyond just ads: Personalized Placements)

Personalized Placements is the decision engine that ties together ads and in-app purchase promotions, determining which format to serve based on player experience and impact to LTV. Lifetime value for a player is revenue multiplied by retention – Personalized Placements maximizes this by showing relevant content that will keep players engaged in your game.

个性化展示位置是将广告和应用内购买促销联系在一起的决策引擎，可根据播放器的体验和对LTV的影响来确定采用哪种格式。 玩家的终身价值是收入乘以保留率–个性化展示位置通过显示可使玩家参与您的游戏的相关内容来最大程度地提高收益。

它是如何工作的？ (How does it work?)

Personalized Placements carries out an auction that makes a decision to show an IAP promotion, ads, or nothing based on which format will increase player LTV. For example, player A enters your game. She does not typically make in-app purchases. Unity, therefore, would serve her a rewarded video because showing an in-app purchase promotion would have been irrelevant and maybe even have caused them to churn.

个性化展示位置进行拍卖后，根据哪种格式会增加播放器的LTV来决定显示IAP促销，广告或不显示任何内容。 例如，玩家A进入您的游戏。 她通常不进行应用内购买 。 因此，Unity会向她提供一段奖励视频，因为展示应用内购买促销活动可能无关紧要，甚至可能导致他们流失。

This represents a critical step forward from today’s status quo, where only ads compete in an auction and the winner is based on the highest CPM.

这是从目前的状态向前迈出的关键一步，在目前的状态下，只有广告参与竞价，而获胜者则基于最高CPM。

What value does this bring for developers?

这为开发人员带来了什么价值？

100% of the games that use Personalized Placements have seen a positive lift compared to either using ads or IAP alone. In the past quarter, we have seen an average lift of over 20% in total revenue for our developers.

与单独使用广告或IAP相比，使用个性化展示位置的游戏100％看到了积极的增长。 在过去的一个季度中，我们的开发人员总收入平均增长了20％以上。

如何开始？ (How to get started?)

To participate in Personalized Placements, you need to use Unity Ads and IAP Promo. If you are new to Unity IAP Promo, it’s a way for you to run customized and targeted promotion campaigns for items in your store. With the release of SDK 3.0, Unity IAP Promotion is integrated into your game so that no additional SDK integration is required.

要参与个性化展示位置，您需要使用Unity Ads和IAP Promo。 如果您不熟悉Unity IAP Promo，则可以通过它为商店中的商品运行自定义的针对性促销活动。 随着SDK 3.0的发布，Unity IAP Promotion已集成到您的游戏中，因此不需要其他SDK集成。

满足您所有游戏需求的格式：横幅广告和AR广告 (Formats for your every game need: Banner and AR Ads)

With SDK 3.0, you can now monetize with AR ads and banners in addition to our existing suite of rewarded and interstitial video, display interstitials, and playables.

借助SDK 3.0，除了我们现有的奖励和非页内视频套件，显示非页内广告和可播放内容之外，您现在还可以通过AR广告和横幅广告获利。

AR广告 (AR Ads)

AR ads are driving higher engagement and interaction rates compared to existing formats. In our initial beta, we saw completion rates ranging between 30-35%.

与现有格式相比，AR广告正在推动更高的参与度和互动率。 在最初的测试版中，我们看到完成率介于30-35％之间。

AR ads have the ability to truly surprise and delight players by blending the physical and digital worlds. This includes the ability to be transported into the world of a new TV show, virtually trying out various retail products, or even playing a game right on their coffee table. Mobile players are already walking around with AR-enabled devices in their pockets, and this is expected to scale to over one billion devices by the end of 2018.

增强现实广告具有通过融合物理世界和数字世界而真正给玩家带来惊喜和喜悦的能力。 这包括将其传输到新电视节目中的能力，实际上可以试用各种零售产品，甚至可以直接在茶几上玩游戏的能力。 移动播放器已经开始兜售支持AR的设备，并且预计到2018年底将扩展到超过10亿个设备。

它是如何工作的？ (How does it work?)

At the time of an ad request during gameplay, the AR ad will ask the user for permission to use their camera in order to experience the ad. Once the player opts in they can begin to engage with the interactive content. In this example, the user is able to see the product come to life, change the colors and style, and then virtually try on the product. The experience concludes with an end card and call to action to learn more about the product. Once the experience is complete, gameplay resumes.

在游戏过程中提出广告请求时，AR广告将要求用户许可使用其相机以体验广告。 玩家选择加入后，便可以开始参与互动内容了。 在此示例中，用户可以看到该产品栩栩如生，更改颜色和样式，然后虚拟地试用该产品。 体验以结束卡结束，并呼吁采取行动以了解有关该产品的更多信息。 体验完成后，游戏即可恢复。

横幅广告 (Banner Ads)

Banner remains a consistent source of high ad revenue. Banner support is now available to all publishers who would like to integrate them into their games.

横幅广告始终是高广告收入的来源。 现在，所有想要将横幅广告整合到游戏中的发行商都可以使用横幅广告支持。

如何开始 (How to get started)

To get started, download Unity Monetization SDK 3.0 in the asset store now. You can find more detailed information in our help center here.

要在资产存储上手，下载统一货币化SDK 3.0 现在 。 您可以在我们的帮助中心，更详细的信息在这里 。

翻译自: https://blogs.unity3d.com/2018/10/19/revolutionizing-how-game-developers-monetize-with-unity-monetization-sdk-3-0/