6D模型:超越PDCA

敏捷教练的核心能力之一是策略思考。


敏捷教练的另一项核心能力是沟通与影响力。

策略思考背后有一个6D模型。

6D模型概览

Six-Discipline Model: Overview





6D模型

Six-Discipline Model: 


6D模型包括预想、计划、执行、衡量、改善和探索,这些对于成功管理项目是必须的。6D模型描述了六者的关系。

According to SEO Dictionary, Six-Discipline Model is the model of the six disciplines inculding envision, plan, work, measure, improve, and discover, that are required to manage SEO or other projects sucessesfully. The Six-Discipline Model describes the relationship among the six disciplines.



  • 预想目标 Envision the goals.

  • 计划工作 Plan the work.

  • 执行计划 Work the plan.

  • 衡量工作 Measure the work.

  • 改善流程 Improve the process.

  • 探索可能性 Discover the possibilities.



  • 6D模型对于项目管理和个人管理都是适用的。

    The Six-Discipline Model is requisite to managing SEO projects sucessfully. The Six-Discipline Model not only is the ultimate in SEO project management at organizational level, but also it is powerful at the personal level.


    D1:预想
    Six-Discipline Model: Discipline 1 Envision

    预想的意思是把想法变成目标。创建和沟通组织愿景是一连串连锁反应的开始。首先,管理者展示对愿景声明的承诺。然后组织中的每个人习得这种哲学。

    Six-Discipline Model: Discipline 1 Envision means transforming ideas into goals and objectives. Chain reaction begins with creation and communication of organizational vision. First, management demonstrates its commitment to the vision statement. Then everybody in the organization learns the new philosophy. For a SEO project, a statement of need, such as, "Ranking on first page on Google SERP and Bing SERP", can become the vision.




    D2:计划
    Six-Discipline Model: Discipline 2 Plan

    计划是指映射资源与需求的过程,而需求源自项目目标。管理层负责高层计划,而每个人为自己负责的工作做计划。我们根据历史绩效数据估算执行工作所需的资源,将计划的工作按顺序排成日程,并制定标准和操作流程。

    Six-Discipline Model: Discipline 2 Plan refers to mapping available resources to requirements, which are derived from project goals and objectives. Although management is responsible for high-level project planning, everyone plans with respect to accomplishing assigned work. We estimate the resources required to perform workd based on historical performance data, sequence the planned work in a schedule, and develop standards and procedures such as the link buidling plan.




    D3:执行
    Six-Discipline Model: Discipline 3 Work

    执行指的是实施计划。实行计划的任何活动都是执行。

    Six-Discipline Model: Discipline 3 Work refers to implementing the plan. Work is any activity to implementing the plan.




    D4:衡量
    Six-Discipline Model: Discipline 4 Measure

    衡量指的是对比期望与实际的结果。我们跟进结果并通过对比状态(我们在哪)与计划(我们应该在哪)从而知道进度。我们分析差异并提出纠正措施。我们报告计划中的估算与实际状态的差异以便中途纠偏。我们基于通过衡量工作状态得到的差异来修正计划。

    Six-Discipline Model: Discipline 4 Measure refers to comparing expected and actual results. We track our results over time and determine progress by comparing status (Where are we?) to the plan (Where should we be?). We analyze the variance and recommend corrective action. We report the variance between the estimates in the plan and the actual status to allow for midcourse corrections. We update the plan based on variance data from measurements of work status.




    D5:改善
    Six-Discipline Model: Discipline 5 Improve

    改善指的是从过去的经验中学习。我们分析基线和项目衡量情况以便报告和改善组织流程和度量。内部度量和外部基线帮我们知道如何改变计划。我们通过维护过程资产库,重用过程资产库和组织度量来获得组织的长期记忆。我们收集经验教训以便持续改善。

    Six-Discipline Model: Discipline 5 Improve refers to learing from past experience. We analyze benchmarks and project measures for reporting and improving organizational processes and metrics. Internal measures and external benchmarks help us to know how to change our plan. We retain long-term organizational memory by maintaining process asset libraries, reuse repositories, and organizational metrics. We gather lessions learned to support continuous improvement.




    D6:探索
    Six-Discipline Model: Discipline 6 Discover

    探索意味者知晓未来。我们通过探索未知来获取知识。我们评估工作中的不确定性来了解风险,并通过修正计划来管理风险。我们探索困扰我们的外在迷惑。我们通过质疑我们已有的知识来获取对模糊信息的解释。我们通过获得对未解之谜的答案来揭示机会。D6的重要性在于提供了更新愿景所需的输入。

    Six-Discipline Model: Discipline 6 Discover means becoming aware of the future. We seek to know by investigating what we do not know. We assess the uncertainty of our work for risk, which we manage through changes to the plan. We become connizant of external enigma that puzzles us. We search for an explanation to ambiguous information by questioning and doubting what we think we know. We uncover opportunity by realizing the answer to the riddle. The significance of the sixth discipline is that it provides the input required to change the vision.

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